As part of our strategy to increase the number of users of our products we also enable third party brands through our Vyke white label service, in partnership with our MVNA X-Mobility.
Brands can enter the VoIP market using Vyke’s rich and unique feature set, at a fraction of the cost of developing their own applications from scratch. The Vyke offer includes applications for both iOS and Android, with customer support, billing, marketing support and even a custom website if required.
This week saw the launch of RWG Mobile by Red White & Green Communications, the brainchild of Andrew Davies, a chartered accountant from Rhondda in Wales. Andrew noticed a gap in the telecoms market in his native country, as there is no mobile network addressing the needs of the Welsh market. RWG plan to create a network “run by people in Wales, for people in Wales”, which begins with the Vyke OTT app, with a SIM based product to follow provided by X-Mobility to go head-to-head with the large UK mobile networks. The combination of a mobile network offering OTT services and multiple numbers on a single device, with no extra SIM required, gives RWG Mobile a unique proposition over its competitors.
The Vyke powered apps offers real extra mobile numbers from the Three UK network, via their MVNA X-Mobility. White label customers of Vyke can offer existing or new customers up to four extra mobile numbers from UK, USA, Canada, Netherlands and Poland, so they can make and receive calls through the app using numbers from those countries. Each mobile number comes with its own customisable voicemail, so users can create separation between different parts of their lives. The rich feature set is complemented by free calls and messages, while local and global calls and texts are charged at a fraction of traditional mobile network operator fees.
RWG Mobile’s project includes the Vyke apps for iOS and Android and also a full website, all of which are rebranded and modified to the specific needs of RWG Mobile’s target market. The website and iOS app are offered in Welsh language and customer support is provided in both English and Welsh by phone or email, and is based in Wales.
Vyke’s product, technical, development, marketing and management teams, together with x-Mobility’s infrastructure all came together to ensure a smooth and timely turnaround, allowing Andrew and the RWG Mobile team to focus on getting the word out about their exciting new offer for the Welsh market.